Software Engineer · AI Advocate · Educator
EG Wizard turned weeks-long migrations into hours.
I invented EG Wizard at Expedia Group: an AI migration platform that grew from a 3-day proof-of-concept into the team's 3-year strategic roadmap.
Builder proof: a live AI platform first, then client launches.
An AI-powered stock recommendation tracker. It ingests YouTube videos via a Cloudflare Worker, analyzes transcripts with Claude to extract analyst sentiment and conviction, and serves real-time consensus scores on a public dashboard powered by Google Cloud Run and Supabase.
An AI-powered migration platform that turns weeks-long framework migrations into hours. Started as a 3-day proof-of-concept, became the team's official 3-year strategic roadmap, endorsed by Senior Directors and recognized by SVP.
Personal brand & consulting site for Areej Amer, a Platform & Observability Lead with 10+ years of experience. Minimal, high-trust, conversion-focused. Designed to land consulting clients from the first scroll.
Recruitment brand for Yasmin Blasi, a boutique career matchmaker in MENA. Multi-section product with vacancy listings, service tiers, DISC assessments, and a WhatsApp-first contact flow.
Two Arabic-first tracks for beginners — the same patience I bring to onboarding engineers, recorded. Start with Python, then go deeper with C++.
كورس بايثون الشامل باللغة العربية
From zero to confident: syntax, data structures, and problem-solving, all in Arabic.
Open the Python playlist →شرح لغة سي بلس بلس للمبتدئين
Memory, pointers, and object-orientation explained slowly — in Arabic, for beginners.
Open the C++ playlist →Both live on Code with Noor — 18.6K subscribers, teaching since 2013.
Architecting AI-powered infrastructure and core platforms. Invented an internal AI migration platform that became the team's 3-year strategic roadmap. Co-shaping platform vision with senior leadership.
Owned the SDK platform powering partner integrations, serving millions of daily requests. Transformed the architecture from centralized bottleneck to self-service model across business lines.
Built next-gen insurance products across the full stack. Took on engineering leadership early: mentoring engineers, participating in hiring, and raising team standards.
Architected "Kayl," a pluggable TypeScript library for recording user experience events on Seller Central. Led the full design with L8 to L6 engineers. Started as a temp solution, outlived my tenure by 3+ years.
Picked up React in weeks to lead a frontend project in Seller Central. Quickly became a go-to reference despite a backend focus.
Led projects enhancing multi-language listing experience for Amazon sellers across US, UAE, KSA, Egypt, China, and more.
Trained and mentored engineers while leading multiple projects. Interviewed and hired tens of engineers through Amazon's bar-raising process.
Led the creation of a standalone automation framework for large-scale system migration using Java, Selenium Grid, and AWS.
Designed and developed mid-tier and front-end layers of Atypon Insights, a web analytics platform for academic publishers.
Teaching programming on YouTube since 2013. The throughline that predates and outlasts every role.
Learned React in weeks to lead an Amazon frontend project. Work daily across Kotlin, Java, Python, and TypeScript on backend, frontend, and infrastructure.
SDK platform handling 500M+ requests/year. Chain-of-tools agent architecture that cuts hallucination. Systems I built at Amazon still running 3+ years after I left.
Trained hundreds on AI-powered development. Onboarded 6 engineers onto 50+ repositories. Hired tens of engineers through bar-raising interviews at Amazon and Expedia. Teaching programming since 2013.
"Noor was part of my team for about a year. I was impressed with his ability to learn quickly and deliver under tight deadlines. He always came across as an organized professional and I could always rely on him to give a clear picture of his progress on a weekly basis. I'd happily recommend him as a motivated software engineer."
"Noor is a rising star. He was less than a month old in the company when he took ownership of a time sensitive, business critical emerging market solution implementation for Amazon MENA customers. The solution was not only well defined but also involved making changes in multiple platform teams code base across Amazon. With little supervision and guidance he was able to work with different code bases and single handedly code completed, drove code reviews with remote teams and successfully executed the deployment on time. His passion for continuous learning and sharing knowledge are commendable. He is an asset to any team and will have him in the team anytime, anywhere."
Let's talk AI strategy, platform architecture, or your next big engineering challenge.
Python, Java, C++ tutorials. Teaching predates the career
AI adoption stories, platform engineering deep-dives, and lessons from leading at scale
Side projects, open source experiments, and tools I build in the open
Engineering takes, AI tooling news, and the occasional hot take on developer culture
Where I answer questions on Java, system design, and backend architecture
Data structures, algorithms, system design, all condensed into one reference guide. Built from years of interviewing and hiring engineers at Amazon and Expedia Group.
Open the kit